SEO Expert? Top 5 Things to look for…
Your company’s Website might have a professional appearance, with a full array of custom features, But if it’s just another pretty face without ever reaching your target audience what good is it to your business?
Here’s where hiring an SEO Expert comes into play. But hiring the right SEO Experience has been a difficult task as there are some many option and only a few truly offering results. That brings us to the purpose of this article, what should you look for when hiring an SEO Expert? Well, here are our thoughts on the matter…
Here’s our opinion of the top 10 qualities to look for in an SEO expert…
1). How many years of SEO Experience?
Anyone can say they are an SEO Expert and set up shop with a moment’s notice, but how many years of experience does the SEO Expert actually have? At SEO HOMERUN, although a relatively new name in Local SEO, all our SEO Experts have a minimum of 8-10 years of real world experience.
2). An SEO Expert should have a strong understanding of all 3 SEO areas and can effectively communicate this during an interview.
- Site Structure
- Onsite SEO
- Offsite SEO
3). Proven Track Record of SEO Results!
It’s easy to talk a winning game in SEO, but it’s another thing to have satisfied clients who are consistently using the SEO Expert month after month. Check for at least three current references and ask the Expert to discuss how their SEO Strategy has helped them succeed.
4). Traditional Marketing Savvy
Once pasted the technical side of a website, SEO is still much like traditional marketing. Content needs to be written in a way that scores big with both search engines and the end-user (reader). It’s a delicate balance between Search Engine Optimization and interesting read. This balance should be 2nd nature to a good SEO Expert no matter the industry or topic.
5). An Overview Perspective and Knowledge
Does the SEO Expert focus on solely conversions, or are they more concerned with search engine rankings? The idea focus of any SEO strategy should be to increase overall conversions, not just to achieve a certain rank or position. Though the amount of money spent on an SEO Campaign will greatly affect this focus. Expect the more you spend on an SEO Expert, the more that his/her focus should shift to conversions and less on position or ranking. The reason being there’s a bit more work involved for the Expert and the focus on improving conversions, this service covers a broader spectrum of SEO services from analysis, technical all the way to capturing and final lead delivery.
If you have any questions about the 5 points above or if you’d like to speak with one of our SEO Specialist, call us anytime at (210) 876-4401.